How to make a branding system: The DOT case study
New materials for DOT
DOT is continuing their complete takeover of the city, and we’re thrilled to continue exploring the visual landscape we have established for them.
Saturday November 10th marks the launch of the next edition of Bergen Techno Fanzine, and will be celebrated with a house full of DJs, live acts and art from the local electronic music scene. If all goes well and I somehow manage to get some sleep between now and then, I will be debuting an art piece on the night as well!
But for now, let’s geek out on the posters together. Facebook seems to be a leaking ship these days, and promotion work in physical space is gaining momentum again. We even cooked up some flyers, almost as much as a throwback to the days of the classic rave flyer, than for its more concrete uses.
Make sure to give both Bergen Techno Fanzine and myself a follow on Instagram, as we’ll be posting lots of work in progress and new projects there!
DOT design announcement
Finally we can show you the DOT project! This has been a passion project, as DOT are friends, as well as a concept with enormous potential. Later on we will share a lot more details about the process and how we went about the project from the start, but for now, take a look at the case study and join us in celebrating the completion of a big and super fun project!
The spring and summer has been filled with several very interesting projects for corporate clients from medicine and academia, which we can’t wait to show you more about. But until then, check out this artsy sub-culture celebration! And as always, don’t hesitate to get in touch on hei@jacoblysgaard.com to discuss a project.
New product images
As part of the ongoing celebration of the new camera equipment here at HQ(mostly the Sigma 30mm 1.4), I’ve taken some new product images of many of the Riso and screen prints in the shop. If you like any of them, they are all available! All photos also link to their respective product pages. Some of these prints have been lying around for a long time now, so please help me get these out the door, so there’s room for new ones! Currently I’m doing some painting, to balance out the work I’m doing on some ongoing design projects. Can’t wait to show you both those things!
The backdrop for these shots is my immediate neighbourhood here in Bergen. No, you can’t AirBnb my apartment, but I keep a fresh pot of coffee at all times! And I’m not so picky about the “customers only” rule.
Posters for a live show
Just finished these posters for a certain someone sharing my last name. It’s gonna be a blast! And it was a lot of fun to take some old illustration techniques into a new direction for this, making some meshes that looks like… knees? And it’s always interesting to take the static design into animation (for social media), even if it’s very basic stuff. It tends to squeeze an extra portion of something out of you every time. Sorry, that might sound a little gross. It’s fun, is what I’m saying.
If you want to dig into my technique; these are mostly made using gradient meshes in Illustrator, first and foremost. I’ve always been a sucker for colorful gradients, but these tricks can take those vibes into a wholly new dimension. Hope you like them too!
Testing some new techniques
I’ve been trying out some new illustration techniques lately, found some new ways of having a lot of fun in illustrator. Here are a couple of them!
Next on my list is to make sure there’s no banding, which is quite visible in these two. Not good.
Check out the shop!
