ScaleAQ brand development & Website

In the wake of the merger of Steinsvik, AquaLine, and AquaOptima, ScaleAQ has emerged as the world’s largest services and equipment supplier to the aquaculture sector.

As part of the team at AG& I was lead designer on the project. With a core visual identity already in place, our job was to further develop this into a design language for web and many other mediums. With my background we were also able to develop and produce their podcast — to codify the brand, drive the internal sense of ownership, and stake out a course as market leader in the industry.

The website has to serve many functions for many different customer groups, not to mention five languages — which presented some interesting challenges to create new intuitive UI concepts.